Since the generation of 90s and 00s join to the job market, the main consumer groups have already transformed gradually from the generation of 80s to the generation of 90s and 00s.
Comparing to the generation of 80s,the new generation of consumers dosen’t show great willingness to liquor and alcohol.For this new consumer group,they prefer red wines,beer or alcoholic beverages.Gradually,the liquor and alcohol will go away from the market and consumers.
Now there are many kinds of alcoholic icecream like Maotai Icecream,Wuliangye Icecream,Jiangxiaobai Icecream,Tokay Icecream in market.Let’s talk briefly and get to the point!One lick makes you feel tipsy.
Icecream obviously not only has become a very fashionable industry,but also attracts consumers’ great desire and willingness.More and more professional liquor suppliers cooperate with the icecream producers.One side,the merchants pay attention to the icecream industry in the future market,and hope to maximize their commercial interests togeher;on the other side,the crossover combination of icecream and liquor arouses consumers’ acceptance and willingness to liquor,and hope to spark a new trend and topic.The purpose is to improve the Brand name and attract people’s eyes to their products.
Aim at the young people,hunt their curiosity.
The model of “liquor+icecream”aims at the consumer groups of the generation of 90s and 00s.This modish icecream hunts their curiosity about the taste of the model”liquor+icecream”,and arouses their great desire to consume.
A model of “Maotai+iccream” has been introduced to the exhibition.It’s combined Maotai liquor with Icecream .The alcohol is 3%.After trying the modish icecream,all the exhibitors show great willingness and interest for its unique taste is mixed Maotai liqor’s fragrance with icecream’s refreshing and cool flavor.The uniquely tasty flavor will never stop alluring the consumers’ desire.
A famous icecream producer ,Bo Lijing once introduced a model of modish cream “Wuliangye liquor+icecream”.Mr. Zhong Xuegao also associated with Luzhou Laojiao to introduce a model of liquor-icecream.
Firstly,it tastes like strong creamy flavor,and then the taste of rum gradually spread in your mouth.Creativity and taste is the highlight.
The product aims at the consumers who are younger ,educated,and curious about something new.Similarly,this consumer group also has more higher demand in consumption.So,this modish iceream not only arouses this consumer group to have many topics for its materials,but also brings them surprise.For this,it powerfully attracts the people’s eyes .Adding the unique Brand culture and package and design,it’s enough to grab the the young people’s “appetite” firmly.
The alcohol content in Maotai icecream is just 3%.For many people,3% alcohol is familiar to
them.Here is an example,as you know,the alcohol content in the RIO series- slightly tipsy cocktail is also 3%.It means that this consumer groups show their acceptance and willingness to the slightly tipsy acohol. Like that ,they also show great interest to this modish Maotai icecream.
Though the alcohol content in this modish icecream is not high,
please do not enjoy it too much!
After enjoying this modish icecream-Liquor+icream,do not drive!
The sales channels of this iceream “Liquor+icream”should be more diversified.This icecream is usullay popular in many occasions like KTV,private club,cte.Comparing to workplace and the convenient store near schools,the places of entertainment are better places to sell this modish icecream.After all,there are essential differences between the two occassions.Selling the right products in the right place and doing right things in the right occasion is the key and first step to success.
The success of model “Liquor+icecream” reflects that the structure of consumption has already changed.It reflects that the consumers not only enjoy the icecream in the hot summer,they prefer to pursue the sense of experience in the process of consumption,and they likely tend to select the products which indicates the concept in their minds.In order to take a good share of market in the fiercely competitive icecream industry,we have to continuously introduce the uniquely creative model of products to attract the consumers’ appetite.
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